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Need inspo for your next TikTok? We’ve got you covered. Here are the latest viral TikTok trends and moments that have been filling our For You pages.

Looking to freshen up your feed? These IG trends have got you covered.

Content creators are evolving beyond the social feed more than ever, and the Ivy Talent Co crowd are proving this!

We’ve also welcomed two new brilliant signs to the roster:

Daen (@daenskitchen) reminded us that reach means nothing without ownership. While her recipes rack up love on Instagram, it's her weekly newsletter - holding a 37-42% open rate across roughly 24,500 subscribers, nearly double the industry average - where the real relationship, and the real business, lives.

When TikTok went dark for US users earlier this year, creators who'd built their following only on the platform lost their audience overnight, while creators with an owned list didn't lose a single subscriber.

Key takeaway: Sub-niche communities built on owned channels (email lists, newsletters, membership platforms) are protected from algorithm changes, platform bans, and account deletion. Follower count is a metric that can vanish overnight; a subscriber list is a direct-to-audience asset a creator keeps regardless of what any platform decides to do next.

For more information on Ivy Talent Co creators, unique and aligned brand partnership opportunities or media enquiries, please reach out to the team via [email protected].

If we had to pick three words to summarise this month, it would be: fast-paced, newsworthy and very significant. Whether it's in your algorithm, in your comment section, or in the Australian Parliament, here’s everything you need to know to stay ahead.

A special shoutout to Jacinta Dwyer, Senior Client Partner at Spotify, who visited our offices this week to chat through all the latest updates on the platform we need to be across:

Each month, stay in the know with our curated roundup of news, insights, and reports from the world of talent, social media, and marketing.

This one goes out to all of our single folks. It’s no secret that the Australian dating scene has taken some hard hits over the last decade. As it evolves alongside generational preferences, a new app has recently launched in Australia called Coffee Meets Bagel (CMB), and it’s claiming to be the newest solution to finding true love… I think we’ll be the judge of that.

Have you heard of ‘ghost-posting’? With posting fatigue reigning strong, Gen Z are beginning to start taking control of their digital footprints. Utilising Instagram’s archive feature, the process involves posting, removing their content from the feed using the archive tool, and then unarchiving it, allowing their content to exist but not be broadcast.

The Alix vs. Alex saga has resurfaced on our screens this week with Alix Earle's new reality series, Earle Meets World, premiering on Netflix. Following Alix and her family, the show had been teased for months as the place she'd finally address the fallout with Unwell founder Alex Cooper… and she didn't hold back. Earle calls Cooper "toxic", accuses her of choosing "money over morals", and references a text exchange in which she told Cooper, "you know how sick and twisted you are". She also claims Cooper took advantage of her admiration during their business relationship, which reportedly split in early 2025, well before either had said a word about it publicly.

What's notable here isn't just the drama; it's the format. A commercial falling-out between two of the biggest names in the creator economy has been repackaged as premium, binge-ready entertainment, on the platform that used to be reserved for scripted TV. That says something about where audience appetite now sits: people don't just want to watch influencers' lives; they want the business breakups too, told with the same narrative arc as a divorce doco. For brands and marketers, it's perhaps a reminder that creator partnerships and ventures now carry the same reputational stakes as any executive relationship, and that a fallout can become content in its own right. Anyone with a deal tied to either name should be thinking about how proximity to this story reflects on them, not just whether the show is good TV.

From the Nantucket craft store that put up a "No Influencers" sign this July to Wimbledon banning influencer access through media accreditation this week, the backlash against content creators in physical, shared spaces keeps finding new targets. At the US Open, the chair umpire had to pause play during Naomi Osaka's first-round match to address a suite of spectators - "Guys, please, in the suite behind me, thank you guys, please take your seat" - after viral clips showed a group using ring lights and staging a photoshoot mid-rally. It's part of a bigger shift: the USTA credentialed close to 100 content creators as media this year, almost double 2025's total, and both Osaka and Jessica Pegula weighed in afterwards. "If you come to a sporting event, you have to respect the sport", said Osaka, while Pegula said she appreciates creators showcasing the experience but called this year's selfie-light interruptions "too much."

While it’s arguable that influencers have become an easy scapegoat for the broader commodification of live sport, there’s a level of responsibility that sits with the brands and organisers who invited them in without setting expectations. Communicating clear guidelines around showing respect for the sport, the paying fans around you, and the athletes: don't stand during live points, no flash or ring lights near the court, know when to put the phone down.

It also raises the bar for brands doing creator partnerships around live sport, and the importance of genuine alignment and understanding of the event as a filter for who gets invited, not an afterthought. The Nantucket sign was dismissed by some as one owner’s grievance; a chair umpire stopping play at a Grand Slam is harder to write off. Together, they read as early signs that audiences, not just brands, are starting to set the boundaries on where and how influencer content gets made, and creators and their partners need to start paying attention.