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Need inspo for your next TikTok? We’ve got you covered. Here are the latest viral TikTok trends and moments that have been filling our For You pages.

From solo shot content to collective POV storytelling, these are the moments dominating our Insta scroll lately.

From celebrity interviews to television wins, our Ivy Talent Co. roster soared to new heights this month, driving impact near, far, and wide.

By sharing simple, chef-level upgrades that transform everyday cooking, Mandy (@madeby.mandy)created more than just a content series - she's built a thriving community. The organic content series generated more than 10,000 new followers for her and counting, as well as over 3 million views across all videos.

It’s a powerful reminder that in today's content landscape, strategic, serialised storytelling can build genuine anticipation, establish lasting authority, and deliver exceptional organic growth.

For more information on Ivy Talent Co creators, unique and aligned brand partnership opportunities or media enquiries, please reach out to the team via [email protected].

From new AI creative suites to expanded feed control tools, here’s everything you need to stay ahead.

Each month, stay in the know with our curated roundup of news, insights, and reports from the world of talent, social media, and marketing.

As traditional sports viewership metrics shift, a new report from the USC Annenberg x ACC Think Tank reveals that Gen Z is completely redefining what it means to be a sports fan. Rather than inheriting team loyalties or sitting down for full 90-minute broadcasts, this generation is finding "side-door" pathways into sports via TikTok edits, athlete fashion walks, and internet pop culture.

For brands and marketers, this signals a profound paradigm shift: winning over the next generation of consumers means looking beyond the front door of traditional gameplay. The game itself is no longer the sole product; the digital, cultural, and community ecosystem built around it is the new primary channel for audience acquisition.

For years, reality television has been dismissed by critics as low-brow guilty pleasure entertainment. However, a deep dive by Dazed Digital reveals that the smartest people in your circle aren't tuning into shows like Love Island despite their intelligence; they are watching because of it. Far from mindless consumption, highly analytical professionals like lawyers, psychologists, and academics are treating the genre as a rich, real-time sociological and anthropological case study.

As scripted television increasingly reflects what storytellers think culture looks like, reality TV provides an unfiltered look at what it actually is. The genre has birthed a massive online ecosystem where viewers apply complex analytical frameworks to unpack human behaviour, social hierarchies, and contemporary relationship dynamics from the comfort of their couches.

This month, our founder Teagan headed to Brisbane Powerhouse for Victory Lap - Australia’s new sports marketing and creativity summit that, in our opinion, set a new gold standard for industry gatherings and delivered masterclass-level insights on sports, creators, and community design.

While the case studies came from the stadium, the underlying shifts apply to every brand trying to win culturally. Here are our major takeaways from the event:

In a digital landscape increasingly fatigued by over-produced feeds and AI slop, primary school student Miles Phillips gave the internet exactly what it was starving for: pure, unadulterated human joy. After spotting a native bird in his grandparents' backyard, Miles wrote ‘Eastern Rosellas’, a simple, irresistibly catchy tune. What began as a humble backyard moment with his dad, Joel, quickly exploded into a national phenomenon, earning Miles guest appearances on Sydney morning shows, a cover from Aussie music icon Ben Lee & Ball Park Music, a spot on Triple J Unearthed, and a full-band studio release on streaming platforms.

As audiences seek authentic human connection over polished perfection, Miles' organic anthem proves that wholesome, unpretentious storytelling, rooted in nature, childlike wonder, and local identity, cuts right through today’s digital noise. When content feels overly synthetic, audiences will always gravitate toward warmth, unfiltered creativity, and genuine local soul.

In New York City, daredevil climbers Angela Nikolau and Ivan Kuznetsov captured the internet's attention after climbing to the top of the Empire State Building, unveiling a banner and then… getting engaged. The moment quickly went viral across social media, and within hours, brands were putting their own spin on the trend by transforming the flag with their own slogans, logos and campaign messaging.

Brands including Canva, Duolingo and DoorDash were amongst the first to react, creating clever, on-brand content that seamlessly tapped into the trend. It was initially a masterclass in reactive marketing - moving at the speed of culture, joining a conversation audiences were already invested in, and reinforcing brand identity in a way that felt timely, humorous, and highly shareable.

However, like what happens with many rising online trends, social commentary quickly turned into critique, with many saying jumping on the trend felt overdone or ultimately cringe. It left us wondering, where is the line drawn? In the fast-paced digital world, it’s never been more important for a brand to understand and acknowledge the difference between joining social commentary and just blindly following the pack. Indeed, brand alignment, thought leadership, and authenticity are critical for a generation whose favourite word is transparency.

While the 2026 FIFA World Cup was one of the largest global media and marketing stages, this year the playbook for how brands actually win on the field completely shifted.

Over the last few weeks, we’ve seen the rules of engagement rewritten in real-time. When FIFA’s strict '‘clean-stadium’ regulations kicked in (forcing non-sponsor logos to be hidden) the results created some of the most memorable media moments of the tournament. Levi’s turned a forced white tarp over their stadium sign into a viral masterclass in distinctive asset recognition, while Heinz brilliantly trolled the guidelines by launching its Unofficial Stadium Ketchup.

Historically, we’ve seen brands go all in on buying up stadium signage, securing broadcast spots, and fighting over official sponsorship rights. This year, the real victors seem to be those trading commercial IP for fan culture. Look at Havaianas, who bypassed the stadium entirely to construct a massive Brazilian flag out of 4,500 flip-flops on the helipad of Rio’s Morro da Urca. Look at the algorithms: Jude Bellingham has evolved into the internet’s ultimate boyfriend (“Is Jude Bellingham my husband?” is the fastest-rising search term related to his name in the US). Even casual bystanders who have never watched a minute of Norwegian football are finding their feeds entirely hijacked by Erling Haaland (or Tom Holland being ghosted by Haaland).

The 2026 World Cup has proven that modern sports marketing is no longer about buying visibility; it’s about earning relevance. Millions of dollars spent on official partner status can now be completely overshadowed by a well-timed meme, a hyper-visual community activation, or a player's organic internet lore. The lesson for brands is clear: stop trying to sponsor the game, and start figuring out how to feed the monoculture.