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Need some inspo for your next TikTok? We’ve got you covered. Here are the latest viral TikTok trends and moments that have been filling our For You pages.

From solo shot content to collective POV storytelling, these are the moments dominating our Insta scroll lately.

Authentic experts, trusted storytellers and culture-shaping creators - welcome the newest additions to the Ivy Talent Co. roster.

Nikki Parkinson (@stylingyou) reminded us why authenticity wins. Her recent birthday post resonated deeply with her audience, driving standout engagement and organic reach while sparking a wave of conversation across social media.

Proof that the most powerful content is often the most personal.

Key takeaway: 91.5% of views came from non-followers, transforming a personal birthday post into a major audience growth moment and one of the standout organic performances of the period.

For more information on Ivy Talent Co creators, unique and aligned brand partnership opportunities or media enquiries, please reach out to the team via [email protected].

From AI Assistants to the much-anticipated re-order grid feature, here are the latest social media platform updates you need to know:

Each month, stay in the know with our curated roundup of news, insights, and reports from the world of talent, social media, and marketing.

As 62 influencers face detention and deportation in Bali for creating commercial content on tourist visas, the boundary between work and leisure has officially blurred into a legal minefield.

With local authorities rewriting the rules on what constitutes "work," creators are left questioning if standard entry pathways are a thing of the past. This isn't just a travel issue; it's a global regulatory shift. We saw it locally just this past week with the ACCC ramping up enforcement against brands like HiSmile and Grill’d, signalling that the era of the compliance-free ‘wild west’ for creators and brands is officially over.

In the past few years, we’ve seen world-building become a key launch campaign and always-on marketing strategy.

In this article, Eimear Coffey, Brand Strategist at Coffey Media, notes that true brand power - the kind that survives ever-changing landscapes, breeds customer obsession and justified premium pricing - comes from building a world, rather than a social media feed or product line. Her philosophy is simple: “Your brand is a destination. Your product is a souvenir”. 

EOFY is just around the corner, and if you’re looking to gather your team, talent, or friends, locking in the right venue needs to be at the top of your list. Our tips? Consider location, atmosphere, and capacity.

Ivy Talent Co hosted its 2025 end-of-the-year Talent Dinners at the following locations, the ultimate spot for evenings of connection, conversation, and celebration. Consider them vetted and approved by us!

Australian fashion brand Zimmermann recently took over Villa Dorane in the South of France, hosting a celebrity-studded event featuring a vinyl listening session, a performance by Suki Waterhouse, and an intimate long-table dinner.

Rather than centring the activation around a traditional runway show or collection launch, Zimmermann created an experience that reflected the lifestyle and aesthetic associated with the brand… hello brand world. The event blended fashion, music and hospitality to create a moment that extended beyond the product itself.

The activation demonstrates how brands are increasingly using curated experiences to build cultural relevance and generate organic social content. By creating moments that people want to attend, share and talk about, brands can extend their reach well beyond the event itself.

Lifestyle brand Flamingo Estate recently launched its Prinsesstårta Milk Bar Soap through a campaign inspired by the Swedish cake of the same name. Across the creative, the brand incorporated cake and soft serve-inspired imagery, transforming the soap into a visual representation of the product's scent profile and inspiration, and honestly making us begin to question whether we would actually eat a bar of soap.

Rather than relying on traditional product photography, the campaign leaned into playful and unexpected creative, tapping into food-inspired imagery that we’ve seen several beauty, fashion, and designer brands reference over the last 12 months. By drawing on familiar food cues, the brand was able to communicate the soap's texture, ingredients and indulgent qualities in a way that immediately captured attention.

The campaign demonstrates how brands are increasingly using visual storytelling to create stronger connections with consumers. Rather than simply describing product attributes, Flamingo Estate translated them into a creative concept that was both memorable, highly shareable, and, weirdly enough, had us wishing every bar of soap looked this delicious.