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Need some inspo for your next TikTok? We’ve got you covered. Here are the latest viral TikTok trends and moments that have been filling our For You pages.

From solo shot content to collective POV storytelling, these are the moments dominating our Insta scroll lately.

Awards, cookbooks, and TV appearances, our Ivy Talent Co creators have been owning the last month 🙌

For more information on Ivy Talent Co creators, unique and aligned brand partnership opportunities or media enquiries, please reach out to the team via [email protected].

The world of social media never stands still, and the past month has been full of shifts and surprises. From industry updates to changing of guidelines, here’s everything you need to know in order to stay ahead.

Each month, stay in the know with our curated roundup of news, insights, and reports from the world of talent, social media, and marketing.

As those who work in the creator space, we’re often fed this narrative that influencers need to pick a niche when, in reality, that isn’t true. As Alexis Barber puts it: “Today, content creation isn’t about picking a lane. It’s about architecting a career.”

Gen Z has officially entered its whimsy era. According to Hinge, profile mentions of the word have skyrocketed by 143% recently. It’s not just a passing aesthetic, though, it’s a direct coping mechanism for information overload and digital exhaustion. For those of us in the creator space, this shift signals a massive vibe check for how people want to show up, consume content, and connect online.

Cerulean jumpers, big sunglasses, and a magazine under the arm. To those who dreamt of a career in fashion or marketing, The Devil Wears Prada has always held a special place in our hearts.

Alas, premiering 20 years after the debut film, it’s safe to say the sequel was highly anticipated… If not just to see the reunion of its star-studded, iconic cast. Despite conflicting online opinions on the film itself (we don’t want to hear it!), we have to pay tribute to the pre-premiere machine, and honestly, how a single movie took over globally via airport wraps, alcohol partnerships, popcorn buckets, and a coveted Vogue cover featuring Anna Wintour and Meryl Streep.

To us, it was proof that the franchise licensing machine is no longer just a promotional tool; it’s a masterclass in world-building. Following the blueprint set by Barbie, the DWP2 campaign realised that immersive world-building exponentially drives profitability.

By launching high-fashion collabs and brand partnerships before opening day, the studio completely controlled the narrative. Every deal added a layer to the universe, giving audiences a reason to feel like this was a cultural moment worth belonging to before seeing a single frame.

Ultimately, volume creates the feeling of relevance. By flooding lifestyle touchpoints, the campaign successfully moved from marketing to pure culture. Regardless of your take on the final film, the multi-tiered strategy was a masterclass in brand building.

That’s all.

If you’re going to take one recommendation from this month’s Trend Report, it would be that Amazon Prime’s Off Campus is the new must-watch show! In case you haven’t already seen the hockey team thirst traps flood your feed, the new TV show, which debuted last week, has already become one of the most-watched series globally across streaming platforms.

Without giving away too many spoilers, the series is another global indication of the power and momentum we continue to see of books transitioning to the screen. With Colleen Hoover’s Verity due to premiere later this year, the runaway success of Heated Rivalry, and hushed whispers about Fourth Wing, as well as now long-standing cultural pillars like Bridgerton, it’s safe to say BookTok is here to stick around.

What we are witnessing is a massive structural shift in how Hollywood green-lights content. For decades, the industry relied on traditional scripts or massive comic book IPs. Today, executives are tapping into the lucrative "Book-to-TV" pipeline. Why? Because BookTok and the romance/fantasy communities don't just read books; they form hyper-engaged, cult-like fandoms. By the time a network like Amazon Prime orders a series like Off Campus, it isn't taking a gamble on an unproven concept. It is inheriting a built-in, fiercely loyal global audience that is already pre-sold on the characters, the tropes (hello, fake dating), and the lore. And if it means more of Garrett Graham on our screens, we’re sold!